Future Farming

Our vision is to pursue international best practice salmon farming in order to deliver a sustainable food solution for the future.

What are we doing?

To achieve our future farming vision, we must seek out the most suitable water space to grow our King salmon sustainably. Our two key strategic initiatives to achieve this goal are open ocean farming and farm relocation.

Open ocean opportunity


Covers 71% of the world’s surface


Produces 17% of the world’s protein

NZ’s marine environment is over


larger than our land mass

With over four hundred million hectares of ocean space on New Zealand’s doorstep — the fourth largest marine Exclusive Economic Zone (EEZ) in the world — farming a tiny proportion of the ocean could provide a significant future source of healthy, sustainable protein.

“From a New Zealand perspective, open ocean aquaculture has massive potential. We’ve got a huge marine estate, no close neighbours, and by combining appropriate environmental and site planning with smart farming systems, we can sustainably realise the value of our open ocean resources.”

— Kevin Heasman, Cawthron Institute Aquaculture Scientist

What is open ocean farming

Open ocean farming is a developing aquaculture practice where farms are located in deeper, less sheltered, high energy surface waters with stronger currents. They are typically several kilometres away from land and recognised globally as best practice to achieve better environmental, social and economic outcomes.

Blue Endeavour

We have lodged an application with Marlborough District Council (MDC) for resource consent to place an open ocean farm, which we’ve named Blue Endeavour, 7km north of Cape Lambert in the Cook Strait.

The Cook Strait provides optimum conditions for farming King salmon due to the cool temperatures, high flow and deep waters. Blue Endeavour is designed to co-exist with the Cook Straits ecosystem.

If the application for the 1,792 hectare site is approved, we intend to commission an initial block of pens with the potential to grow approximately 4,000 tonnes of King salmon. A second block of pens would then follow and produce the same amount. Currently, we produce 8,000 tonnes of salmon per year at our inshore sites.

We expect a hearing to be held in 2021. If successful, first harvest would be in 2024.

The New Zealand Government has set the aquaculture  industry a target of achieving $3 billion in revenue by 2030. Open ocean aquaculture can play a significant role in converting this aspiration to reality.

The future of salmon farming is bright

NZ Trade and Enterprise & MPI recently commissioned an independent business case for open ocean finfish aquaculture in New Zealand. The report states the salmon farming industry could be earning as much as $2 billion for the country by 2049 – more than 20 times the current figure. It also states that moving offshore is essential for the growth of the industry.

Future focused

Our changing climate and the need for low-impact, high nutrition food are truly global issues. We view open ocean aquaculture as a force for good in addressing these challenges. 

We are investing in what we believe is the future of sustainable food production.







What relocation could achieve

Potential new jobs