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This footage shows the same area of seabed before (2011) and after (2017) our salmon farm at Waitata Reach was established.
Worldwide demand for seafood is increasing and aquaculture is a highly efficient use of the marine environment. Pressure on supplies of wild fish in the world’s oceans has encouraged the development of aquaculture. In the early 1970's sea farms were established in Norway and Scotland raising Atlantic salmon. In the 1980’s New Zealand followed suit with the development of sea farms raising King salmon. Aquaculture takes pressure off ocean fishing and provides the world with valuable and nutritious seafood protein.
Salmon are highly efficient to farm because they are cold blooded and virtually weightless in water.
Our success is centered on maintaining the purity of the waters in which the salmon are farmed and to keep it this way.
New Zealand King Salmon is firmly committed to sustainability and managing our resources for the long term. Given our animals are notoriously fussy about their environment, environmental integrity is at the heart of our operation. New Zealand King Salmon is dedicated to producing a top quality product, renowned for its taste, colour, and texture. So we would not want to do anything to compromise these qualities: quality in = quality out. Quality and sustainability are achieved through managing several key factors: maintaining a clean rearing environment; ensuring healthy salmon using proactive aquaculture management; sourcing sustainable and nutritious feed ingredients; and practicing careful and humane harvesting methods.
New Zealand King Salmon has been declared a 'Best Choice' by Monterey Bay Aqauarium's Seafood Watch.
New Zealand King Salmon is the first and only ocean-farmed salmon to have achieved the Green/'Best Choice' rating from the globally respected Seafood Watch program. This great result further supports our sustainability credentials and helps you make choices for healthy oceans. 'Best Choices' are well managed and caught or farmed in ways that cause little harm to habitats or other wildlife, and help consumers select items that are fished or farmed in ways that have less impact on the environment. For more information about Seafood Watch and the 'Best Choice' rating system visit their website here.
New Zealand King Salmon has a strong sense of environmental responsibility and aims to lead the world in sustainable, renewable, farmed King salmon resource management.
With the public’s increasing awareness of the environment, aquaculture has been the subject of close scrutiny, and the regulation of its effects is now well advanced in New Zealand. Independent monitoring of these effects is a requirement and this is provided by the Cawthron Institute.
In addition, New Zealand King Salmon, the Marlborough District Council, marine scientists and environmental campaigners have been working together to develop ‘Best Management Practice Guidelines’ for salmon farming. This work is being facilitated and guided by renowned international experts to bring confidence and independence to the process. These best practice guidelines will help protect the environment while including the community and industry, and are standards we can proudly promote to the world. These BMP Guidelines can be found here.
As well as monitoring the environmental impact of our sea farms, New Zealand King Salmon is also proactive regarding the effect on the more general environment of all other aspects of its operations. We make every effort to use resources and energy efficiently and responsibly, and to minimise or recycle waste.
All our hatcheries, farms and processing facilities have proudly achieved the Best Aquaculture Practices (BAP) certification from the Global Aquaculture Alliance, this is testament to our commitment to the environment, staff well-being, food safety, animal welfare and traceability.
We are also a member of the Global Salmon Initiative. The GSI is a collaboration between the world’s largest salmon producers to further improve sustainability in our industry.