Hooked on Salmon

Media Release
15 January 2013

chris fortuneLocally celebrated chef plans to hook kids on New Zealand King Salmon

New Zealand King Salmon has reeled in locally celebrated chef, Chris Fortune, to inspire kids in the kitchen at this year’s Picton Maritime Festival.

For the eighth year running, the team at New Zealand King Salmon is proud to be a gold sponsor of the legendary Marlborough event being held on January 19, and this year they’ve teamed up with Fortune, who’ll show children easy and fun ways of cooking with salmon.

The former Hell’s Kitchen winner, founder of the Marlborough Farmers Market and the Kids Can Cook Kitchen programme, is a firm fan of the region’s local salmon and will be demonstrating his culinary skills with two different dishes during the day - one per demonstration - at the New Zealand King Salmon marquee at 12 noon, 1.30pm, 3pm and 4pm.

During each cooking demonstration, Chris will select one lucky youngster from the audience to be his personal sous chef, helping to create a Regal Marlborough Salmon Crepe with Spinach and a Hot Smoked New Zealand King Salmon with herb and potato gnocchi. Another six children will be chosen on the day to help out with tastings.

Chris is eager to not only get children involved in the kitchen, but also to understand the nutritional value of salmon. “I’m looking forward to a tasty experience with New Zealand King Salmon as we educate and promote healthy regional food and what better way to do that than with omega-3 rich salmon that is farmed in our own backyard.  

“Having cooked in front of 2,300 children during the last school term, I’m feeling well prepared for the festival. It will be a fun and interactive experience for parents and children to learn how to cook iconic Regal Marlborough salmon.”

Research from the Australasian Omega-3 Centre has shown that omega-3s found in oily fish like salmon are extremely beneficial in a number of ways for children – in particular for brain development and learning.

The Omega-3 Centre says a range of health problems among New Zealand and Australian children can be partly attributed to diets lacking in long chain omega-3s. Health experts recommend that growing children should increase their intake of omega-3s by as much as five times their current level.

New Zealand King Salmon is delighted to also support the local community through its involvement in the festival. Funds raised by the Picton Maritime Festival Trust sponsors are distributed back into the community to support local initiatives.

Festival goers will have the chance to taste free samples of delicious NZ King Salmon and also have the chance to win a special trip for two on board the Seafood Odyssea, a luxurious cruise that celebrates all that’s great about Marlborough – the Sounds, the seafood and the sauvignon blanc. There are also plenty of giveaways and spot prizes on offer including indulgent $50 Regal salmon hampers.


New Zealand King Salmon (NZKS) sustainably farms King salmon from five sea farms in the cool, deep waters of the South Island’s Marlborough Sounds.  NZKS invests heavily in research and development and is recognised worldwide for its best in class King salmon farming practises. King salmon consistently contains some of the highest levels per serving of healthy long-chain Omega-3 oils, compared to other salmon and seafood species.  Omega-3 oils are important for good health as they can help to maintain a healthy heart.

For recipes and serving suggestions visit www.regalsalmon.co.nz . For more information about NZ King Salmon visit www.kingsalmon.co.nz

The Kids Can Cook Kitchen mission is “A Community of Kids feeding themselves." and in 2013 will be traveling further afield to Wellington and Christchurch Schools.  www.kidscancookkitchen.org.nz

Issued for Regal Salmon by Pead PR
Hannah Hill-Parker, Pead PR, Tel: 0-9-551 2375, email: hannah@peadpr.co.nz
Grant Rosewarne, New Zealand King Salmon, Tel: 03 548 5714 ext 860, email: Grant.Rosewarne@kingsalmon.co.nz