Company Structure
| Description: | Vertically integrated salmon farming, processing and marketing company |
| Ownership: | Subsidiary of Evergreen Holdings Ltd in partnership with Direct Capital Ltd |
| Annual Turnover: | NZ$100 million |
| Total Assets: | >$75 million |
| Annual Harvest: | Around 7,500mt (Gilled & Gutted equivalent) |
| % of New Zealand salmon production: | 70% |
| % of world farmed King Salmon production: | 55% |
| Market Advantage: | Sustainable, disease free, chemical free, clean growing environment Pure King Salmon (Chinook) brood stock Freshness to market Vertical integration, product traceability Innovation |
| Staff: | 420 |
| Head Office: | Bullen Street, Nelson, New Zealand |
| Offices: | Auckland, Picton, Takaka, Tentburn, Australia |
| Bankers: | National Bank NZ, Nelson, Hong Kong and Shanghai Bank Group |
| Solicitors: | Bell Gully and Glaister Ennor, Auckland. Hunter Ralfe, Nelson |
The New Zealand King Salmon Company Limited was formed in 1996 with the privatisation and merger of New Zealand’s two largest salmon companies, Southern Ocean Seafood Ltd and Regal Salmon Ltd. The Company is ultimately owned by the Tiong Group, one of the largest private companies in Malaysia with substantial global investments in forestry, property and the media.
The New Zealand King Salmon Co Ltd is a dedicated leader in the world’s commercial salmon farming industry. The Tiong Group investment brings to salmon aquaculture governance, a total commitment to and support of its sustainability and viability as a renewable resource. The company currently operates five seafarm sites, all located in the remote, clean waters of the Marlborough Sounds. The company also owns two hatcheries for smolt rearing and 4 purpose built processing facilities in Nelson. The company Head Office in Nelson manages Administration and Sales & Marketing, while a New Zealand sales office in Auckland manages the New Zealand market.
The New Zealand King Salmon Co Ltd has four divisions under the Chief Executive:
Aquaculture, which includes research and development, salmon rearing, sea farming and harvesting. One third of our staff are involved in Aquaculture production. Processing, including primary and value added processing. Half our staff are employed in this division which comprises four manufacturing units. Sales & Marketing, including both domestic and international sales and market servicing, distribution and product development. Corporate Services, including Finance, Human Resources, Business Systems and Accounting
The New Zealand market is growing fast, taking around one half of production. Japan and Australia are the largest export markets taking 35% of production. A further 11% goes to North America with the balance going to South East Asia and the Pacific. Salmon is processed for delivery in a variety of forms including fresh, frozen, smoked, marinaded and sashimi.
The company has 3 leading retail, food service and trade brands: Regal, Seasmoke and Southern Ocean. All are predominantly New Zealand market brands. The company also produces complementary smoked seafood products which are marketed under the Seasmoke brand and produced by our Innovative Foods processing facility.
The New Zealand King Salmon Co Ltd is in the top 50 producers of farmed salmon in the world, harvesting approximately 7300mt (metric tonne) per annum. However, we are a very small producer by world standards where production is over 2 million tonnes. To achieve success, we monitor and protect the disease free purity of the waters in which we rear our salmon. This ensures we can deliver an absolutely safe, tasty and nutritious product. Innovation and flexibility are the other keys to our success, allowing us to deliver good value for money salmon, quickly and according to our customers’ specific needs.
To guarantee quality and reliability we must own and control every single stage of production with demonstrated traceability. The company is totally integrated and has full management of production and quality from the hatchery through to the market. Such control is our customer’s reassurance of the quality, reliability and dependability of our New Zealand King Salmon.
